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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is a highly recognized certification in the field of marketing automation. Salesforce Certified Marketing Cloud Email Specialist certification exam is designed to validate the skills and knowledge of professionals who work with the Salesforce Marketing Cloud Email application. It is intended for marketers, email specialists, and consultants who are involved in the creation, implementation, and management of email campaigns.

In addition to the Marketing-Cloud-Email-Specialist Certification, Salesforce offers a range of other Marketing Cloud certifications, including Social Studio, Pardot, and Advertising Studio. These certifications allow professionals to specialize in different areas of marketing automation and demonstrate their knowledge and expertise to employers and clients.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q150-Q155):

NEW QUESTION # 150
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A. An Interactive Email Form that links to a confirmation page
B. A Salesforce Survey block called in by an AMP script function
C. An all-to-action button that links to the feedback form

Answer: A

Explanation:
To encourage a high response rate in a post-purchase campaign email, Northern Trail Outfitters' marketing team should include an Interactive Email Form that links to a confirmation page. Interactive Email Forms allow customers to provide feedback directly within the email, reducing the friction of navigating to an external site. This ease of interaction typically results in higher engagement and response rates.

NEW QUESTION # 151
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

A. Portfolio
B. Email templates
C. Data Extensions
D. Preference Management

Answer: B

NEW QUESTION # 152
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A. Block bounces
B. Send volume
C. Click rate

Answer: A

Explanation:
Block bounces are a metric that should be analyzed as a possible indicator of bad sender reputation. Block bounces occur when an email is rejected by a recipient's mail server because it considers the sender's IP address or domain as a source of spam. This can negatively impact the sender's reputation and affect their deliverability. Send volume and click rate are not directly related to sender reputation, although they may influence other factors such as engagement and spam complaints.

NEW QUESTION # 153
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior.
Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used?

A. Random Split
B. Decision Split
C. Filter Activity
D. Engagement Split

Answer: D

NEW QUESTION # 154
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A. Configure Content Blocks to only be usable within approved templates.
B. Configure restrictions within a Content Area for approval block types
C. Under user permissions, select limited template access.

Answer: A

Explanation:
Explanation
To restrict the types of content within the content slot, you can configure content blocks to only be usable within approved templates. This will ensure that only content blocks that match your branding guidelines can be used in your emails.

NEW QUESTION # 155
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